IACCE Small Business Webinar Series Part 5 -- Sales and Marketing to Help you Dominate Your Market

Sales and Marketing to Help You Dominate Your Market

What should small businesses be doing in sales and marketing to succeed in the “new” competitive landscape?  Bill Guertin is known as “The 800-Pound Gorilla of Sales”, and in this presentation, you’ll learn what’s working NOW in sales and marketing, what’s predicted to work going forward, and what techniques may need to be re-tooled or abandoned altogether.  You’ll come away with several specific ideas to increase your business visibility, your brand value, and your bottom line. 

Attendees will:
-  Better understand the new dynamics of the marketplace, and what is driving buying decisions
-  Be able to more effectively use readily available sales and marketing tools to succeed
-  Be introduced to brand new tools and techniques to consider in 2021 and beyond

Presented by
Bill Guerton
The 800 Pound Gorilla

Bill Guertin is a sales and marketing authority, a keynote speaker at many conferences and trade shows, a Certified Virtual Speaker, and a lifelong resident of Kankakee County.  A 1979 graduate of Bishop McNamara Catholic High School, Bill’s dynamic sales programs are in use at over (100) ticket sales departments of professional sports teams in the US, Canada and Mexico.  He is the author of two books on sales and marketing, and is Chief Learning Officer of ISBI 360, a virtual training company that provides industry-specific executive education to the business side of sports and entertainment.