"Creating A Powerful Small Business Brand" Multi-Chamber Luncheon and Expo

Jim Paglia, President and CEO of Brands That Stand, will be the Keynote Speaker at a Multi-Chamber Luncheon and Business Expo at The Carlisle in Lombard on Wednesday, October 19, from 11 a.m. to 1:30 p.m.

His 45-minute presentation, titled "Creating A Powerful Small Business Brand," will provide small businesses with the tools to build and/or rebuild their brand in a post-Pandemic economy.

In's & Out's, LLC, dba as Brands That Stand® is a nationally recognized brand strategy consulting firm. BTS has worked in dozens of industries and sectors with hundreds of clients from Fortune® 100 Companies, national nonprofits, government entities and universities to entrepreneurs and small businesses.

BTS is not a marketing agency. We aim to help you manage your brand through periodic counsel, not an agency-like relationship. We help you uncover insights and produce outcomes through brand behaviors to create desired customer experiences.  Behaviors in sales, product development, technology deployment, human resources and a host of other aspects can all be aligned to reflect your brand.  A brand is much more about how you behave than what you say.

Jim Paglia had a lengthy career in advertising, public relations, and integrated marketing, managing the accounts of some of the world's most recognized brands. In 1986 Paglia left the global agency world and with a partner teamed up as the integrated marketing firm Tassani Communications, which quickly grew to be recognized as one of Chicago’s most prominent mid-sized firms and changed its name to Tassani & Paglia. In 1995, Jim decided to create a new business model and formed In’s & Out’s, LLC. In 2015, the firm began also identifying as Brands That Stand® , to better reflect the benefit clients derive from its services.